Marketroscope: 10 “things” for 2013.
Some things change and others stay, let’s see what the second law of thermodynamics brings in marketing in 2012.
Speaking in tongues: An Ad killer.
You know who are the only ones who can speak in tongues and make money with it, if you’re not in that business, don’t do it. Unless you’re the next James Cameron or Gene Roddenberry do not invent a language, the Na’vi and Klingon only works in movies. If your message is not aimed at fans of Lord of the Rings, do not talk to your audience in something that sounds like Sindarin.
Be simple, be direct, be understandable.
