• Bayerische semmelknödel Marketing.

    A bit of nostalgia and an elaborate title. The thing is that my love for marketing is only surpassed by my love for German food, and I am just about to mix them. I have days thinking about how the simplest things can have huge results. Innovation and simplicity. How we lost those two things? Innovation…

    Nostalgia
  • Cult branding…

    We live in a society that love brands, need brands and worships brands so much that there is indeed a cult of some of these brands. Google and Apple are the new champions of the brands, however this is not a new phenomenon. Hopalong Cassidy was a child phenomenon in the fifties, the Star Trek fans…

  • Speaking in tongues: An Ad killer.

      If you feel you did not understand a word of the last spot you saw on TV, do not worry, it’s not your fault, blame an advertiser speaking in tongues… Did you make an advertisement that nobody seems to understand? It’s your fault! What seemed to be the most basic principles of communication, are…

    (1)
  • The whole cow is marketing.

    If you work in a company where the marketing department is an isolated section, seen as the site where the best ideas arise, where you can find those strange people who seem to be prophets and predict the commercial future of the company, please, please run away from there! You’re in a company without a…

BLOBmarketing is the collaborative site about the changes, contributions and innovations in the Media industry, Commercial Marketing and Branding, with permanent exhibition of new market requirements, consumer behavior and Social Media trends in the United States and Latin America.

 

Company Overview
Does anyone know your business better than yourself?

For years, companies worldwide have contracted the services of advertising and media agencies to make their products or brands known and remembered, for advertising campaigns, for marketing and promotions and to conduct studies that lead to actions in line with the market momentum, and this system has worked for many years, countless times with excellent results. However, the knowledge, the Know-How always stays in the agency.

In BLOBmarketing we believe that the work of these advertising and media companies will remain valuable for years to come, but also believe that if your company wants to hold control on its own brands and wants to control the knowledge to recognize opportunities, especially in crisis times, that knowledge is a valuable asset, that knowledge is the product we have to offer.

Be the owner of the knowledge that will allow your company to work and build your brand, recognize the media cyclical opportunities, manage your own advertising and hold directly the marketing strategies that will make you the action caller, not the one receiving directions.

Own this knowledge and do not stand apart from the actions that the market and consumers expect from you.

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