• Bayerische semmelknödel Marketing.
    Bayerische semmelknödel Marketing.
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    A bit of nostalgia and an elaborate title. The thing is that my love for marketing is only surpassed by my love for German food, and I am just about to mix them. I have days thinking about how the simplest things can have huge results. Innovation and simplicity. How we lost those two things? Innovation…

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  • Cult branding…
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    We live in a society that love brands, need brands and worships brands so much that there is indeed a cult of some of these brands. Google and Apple are the new champions of the brands, however this is not a new phenomenon. Hopalong Cassidy was a child phenomenon in the fifties, the Star Trek fans…

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  • Speaking in tongues: An Ad killer.
    Speaking in tongues: An Ad killer.
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      If you feel you did not understand a word of the last spot you saw on TV, do not worry, it’s not your fault, blame an advertiser speaking in tongues… Did you make an advertisement that nobody seems to understand? It’s your fault! What seemed to be the most basic principles of communication, are…

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  • The whole cow is marketing.
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    If you work in a company where the marketing department is an isolated section, seen as the site where the best ideas arise, where you can find those strange people who seem to be prophets and predict the commercial future of the company, please, please run away from there! You’re in a company without a…

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